online ordering marketplace VS. solution provider

Navigating the Online Ordering Landscape: Choosing Between Software Providers and Marketplaces

In the rapidly evolving world of the food industry, online ordering has become a game-changer, offering convenience for customers and increased revenue streams for businesses. As restaurant owners seek to capitalize on this trend, the decision between utilizing an online ordering software provider or an online ordering marketplace becomes crucial. In this article, we will explore the pros and cons of each option, helping you make an informed choice for your business.

Online Ordering Software Provider: Unleashing Control and Branding


  1. Branding Control: With an online ordering software provider, you have complete control over the look and feel of your ordering platform. This ensures a seamless extension of your brand, fostering customer loyalty.
  2. Data Ownership: Retain ownership of valuable customer data, enabling targeted marketing campaigns, personalized promotions, and a deeper understanding of your customer base.
  3. Customization: Tailor your online ordering system to meet the specific needs of your business. From menu adjustments to promotional features, the flexibility is in your hands.
  4. Direct Relationship with Customers: Forge a direct connection with your customers without intermediaries. This enables better customer service and the ability to address issues promptly.


  1. Upfront Costs: Implementing an online ordering system can involve initial setup costs and ongoing maintenance expenses. However, the long-term benefits often outweigh the upfront investment.
  2. Marketing Efforts: While you have control over your branding, the responsibility for marketing and driving traffic to your online platform falls on your shoulders.
  3. Technical Know-How: Managing an online ordering system may require technical expertise. Staff training or hiring specialized personnel may be necessary.

Online Ordering Marketplace: Tapping into a Broad Audience


  1. Instant Exposure: Joining an online ordering marketplace provides immediate exposure to a large pool of potential customers, leveraging the platform’s existing user base.
  2. Marketing Support: Benefit from the marketing efforts of the marketplace, including promotions, discounts, and targeted advertising, potentially reducing the need for additional marketing on your end.
  3. Simplified Setup: Setting up on an established marketplace is often quicker and more straightforward compared to implementing a standalone ordering system.
  4. Cost Savings: While some marketplaces charge a commission, the elimination of setup and maintenance costs associated with independent software can be an attractive proposition.


  1. Branding Limitations: Your business may be overshadowed by other competitors in the marketplace, and customization options are often limited, affecting your brand identity.
  2. Commission Fees: Online marketplaces typically charge a percentage of each sale, impacting your profit margins. This ongoing cost should be considered when evaluating the overall value.
  3. Less Control Over Customer Data: Marketplace operators often retain control over customer data, limiting your ability to build a direct relationship with your clientele.

Call-to-Action: Experience the Takeout Button Advantage

As you weigh the pros and cons of online ordering solutions, we invite you to explore the power of Takeout Button’s online ordering system. Take control of your brand, own your customer data, and enjoy the benefits of a customizable platform.

Check out our interactive demo at Takeout Button Live Demo, and take the first step toward enhancing your online presence. Ready for a personalized consultation? Schedule a free session at Takeout Button Sign-Up. Elevate your online ordering experience with the Takeout Button today!

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