As customer expectations continue to evolve, offering an efficient and personalized online ordering experience has become essential for restaurants looking to stay ahead. Many restaurants rely on built-in solutions that come with their POS systems, but these often lack the flexibility and customization that modern businesses need. That’s where best-of-breed online ordering platforms like Takeout Button® come in. Designed to meet the unique needs of restaurants, caterers, and bakeries, these specialized solutions provide more control, seamless integration, and a branded customer experience that built-in POS modules simply can’t match. Here’s why upgrading to a best-of-breed solution can transform your restaurant’s online ordering experience.
Many built-in online ordering solutions provided by POS systems use their own subdomain to drive traffic back to their site, often with a generic, non-customized interface. Customers can easily tell they’ve been redirected to a different platform, which can disrupt their experience and diminish your restaurant’s brand presence.
In contrast, Takeout Button®’s online ordering solution is built using your restaurant’s subdomain, driving traffic directly to your website. The platform is fully customizable, allowing the look and feel of the online ordering system to seamlessly match your brand’s identity. This ensures a consistent experience for customers as they browse and place orders, keeping them engaged with your restaurant.
Why It Matters: A cohesive, branded experience builds trust and encourages customers to return. When your online ordering system looks and feels like an extension of your restaurant, it strengthens your brand’s connection with your audience.
POS-based ordering modules are often designed as one-size-fits-all solutions, which might not accommodate the specific needs of different types of restaurants, caterers, or bakeries. Best-of-breed solutions, like those offered by Takeout Button®, provide flexibility and advanced features that cater to the unique needs of your business. Whether it’s custom menu options, upsell opportunities, or integration with third-party platforms, a dedicated online ordering system can offer features that standard POS systems simply don’t support.
Why It Matters: Being able to customize your online ordering system means you can implement the features that are most valuable to your operations and customer base, such as specific upcharge items, marketing tool integration, or tiered delivery pricing.
Some restaurants hesitate to switch to a best-of-breed solution because they’re concerned about how it will integrate with their current POS system. However, platforms like Takeout Button® offer smooth integration with major POS systems like Clover, Square, and Heartland, making the transition easy without losing your existing workflows. For restaurants without these POS systems, Takeout Button® can create a standalone solution that connects directly with your printers or tablets, ensuring orders flow seamlessly to your kitchen.
Why It Matters: Restaurants don’t have to choose between their POS and a great online ordering experience. Best-of-breed solutions work alongside your existing tools to deliver a cohesive system that functions smoothly.
POS companies often focus on maintaining their core functionalities, which means their built-in online ordering solutions may not receive the ongoing updates or dedicated support they need to stay competitive. Best-of-breed providers like Takeout Button® are exclusively focused on providing the best online ordering experience, with regular feature updates, superior customer support, and expert assistance whenever you need it.
Why It Matters: Restaurants require a system that is constantly evolving to meet the changing demands of the industry. With a dedicated provider, you’ll always have access to the latest features and responsive customer support, ensuring that your system runs smoothly no matter how many orders come in.
While built-in POS systems typically charge flat fees or offer rigid pricing structures, best-of-breed solutions like Takeout Button® offer more flexible pricing models. For instance, Takeout Button® provides low commission rates for catering orders and flexible service fees for takeout and delivery. This means restaurants can save on costs and maintain better profit margins on high-value orders.
Why It Matters: Restaurants can scale their business without being burdened by excessive fees. Catering businesses, in particular, benefit from low commissions that allow them to grow more profitably.
While built-in POS online ordering solutions don’t restrict access to customer data the way third-party delivery platforms like UberEats, DoorDash, and Grubhub often do, they may still fall short in providing the detailed insights and customizable reporting that a best-of-breed solution offers. With Takeout Button®, not only do you retain full ownership of your customer data, but you also gain access to powerful analytics and reporting tools. These insights help you track ordering trends, customer preferences, and promotional performance to drive targeted marketing efforts and enhance customer loyalty.
Why It Matters: Having complete control over your data empowers you to make informed, data-driven decisions that can boost customer satisfaction, streamline operations, and increase revenue.
At Takeout Button®, we understand that no two restaurants are alike. That’s why we’ve built a fully customizable, easy-to-use online ordering platform that integrates seamlessly with your existing systems while offering all the advanced features your restaurant needs to thrive in a digital world. Don’t settle for a cookie-cutter solution—give your customers an exceptional online ordering experience.
Ready to see it in action? Try a live demo today to explore how our solution can elevate your online orders. And for a more personalized consultation, schedule a free consultation to discuss how Takeout Button® can meet your unique needs.
To view our existing clients, please visit eatnowbutton.com.
Takeout Button® offers a future-proof online ordering solution that ensures your restaurant stays ahead of the curve. Choosing a specialized provider is more than just a technology upgrade—it’s an investment in your business’s long-term success.
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